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About United Division

UD upholds our reputation as the United in Real Estate Agencies.

Mr Reeve Ho, founder of UD, he established the division in 2006 through the formation with just 60 sales associates. Since then, we have been rapidly expanding and have now established ourselves as one of the leading local real estate division. We have over 1200 associates in 2008 and now we are located in a prestigious 23,000 square feet office in Toa Payoh Hub.

The secret of the phenomenal growth of the Group is mainly attributed to the highly innovative marketing ideas, effective marketing tools, commitment in providing excellent customer service and the strong belief in continuous training for our sales associates.

UD MISSION Unite as One to provide Leadership, Profits and Growth values for all.

  • Respect every partners and associates
  • To provide Excellent Service for our clients
  • Be profitable in business and charitable to our society

UD VISION To be the leading Real Estate Service Provider in Singapore, recognized for our excellence.

UD Core Values

INTEGRITY
  • Maintain highest standards of Integrity
  • Have fair dealing and safe guard clients' interest
SHARE
  • Willingness to share our knowledge and Skill
  • To achieve improvement, innovate and generate new ideas
FORGIVING
  • Able to forgive others by respect and courtesy
  • Strong sense of responsibilities and be a great humble leader
SELFLESS
  • Be a responsible member of our community
  • Have passion, Team spirit and never for oneself